Missed out on getting some Tata Motors’ style Kraz (pronounced as craze) in your life last time? Well, you have a second chance now. The company has launched limited-edition derivatives, Kraz and Kraz+, of the Nexon in India again. Prices start at Rs 7.58 lakh and go all the way up to Rs 9.18 lakh (ex-showroom Delhi). Compared to what we received in September last year, the newly introduced flashy versions carry a number of changes.

The first thing to notice is the neon green accents have been ditched in favour of tangerine-coloured ones. So, the front grille, the wheel covers, the orange ‘Z’ in Kraz nameplate, the seats and their stitching and the ORVMs add a dash of flashiness to the ambience. Other styling cues, such as the black-silver dual-tone exterior finish and Piano black inserts on the door, dashboard, AC vent surrounds and the steering wheel are identical as before.

Over to the list of features. The Kraz carries the same kit as the Nexon does in its XM trim, whereas the Kraz+ is a direct descendent of the Nexon XMA. In other words, the only difference between the two is that the former comes with a 6-speed manual transmission and the latter with a 6-speed AMT (automated manual transmission). Both engine options, the 1.2-litre petrol with 108hp/170Nm and the 1.5-litre diesel with 108hp/260Nm, are up for grabs.

The Nexon is almost two years old. In fact, the first-gen Kraz editions were launched to celebrate the marque’s first anniversary. By simple calculations, one could assume that these tangerine versions mark Nexon’s second anniversary. Surprisingly enough, that’s not what they are for. The real reason is that Tata Motors’ sub-4 metre SUV has surpassed 1 lakh sales milestone. The division formula reveals that the Nexon has averaged (nearly) 50,000 sales per year. Boil it down further and the average monthly sales figure of 4,166 units pops up.

In India, the Tata Nexon falls in the same segment as the Ford EcoSport, Maruti Suzuki Vitara Brezza, Honda WR-V, Hyundai Venue and three Mahindra SUVs – XUV300, TUV300 and the Bolero Power+. Tata Motors says the neon green Kraz editions were a “resounding success”. Do you think history will repeat itself, considering the distress the industry is currently in?

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Rachit Shad Trehan
A car nutter by heart. A hopeless engineer by education. Gunning for one goal - simplify cars.

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