Mercedes-Benz India Registers Its Highest Ever Half-Yearly Sales
Saar: Compared to the first half of last year, the German carmaker grew by 12.4 per cent.
Mercedes-Benz India is well on its way to make this calendar year its best-ever. The three-pointed star from Germany has registered its highest ever half-yearly sales in India since its inception back in 1994. The company grew by a 12.4 per cent during the January to June 2018 window when compared to the corresponding period from last year. Math lovers can bring their calculators and work it out if they want. In 2017, the total retail sales figure was 7,171, whereas this year that figure has risen to 8,061.
By diving deeper into the sales numbers and segregating them between sedans and SUVs, Mercedes-Benz India said that the former portfolio grew by 15.2 per cent and the latter grew by 15.9 per cent. While there is no surprise that SUVs portfolio grew better than the sedans but it is interesting to notice how close their respective growth figures are.
Roland Folger, MD and CEO, Mercedes-Benz India, reiterated this feat. He said:
“Our sales performance is in line with our expectation despite last year’s extraordinary demand in Q2, owing to the anticipation of GST implementation. With our wide range of new generation cars, sedans, SUVs and the performance cars, we are confident to continue the drive, we set for ourselves in the first half.”
In the sedans portfolio, the long wheelbase E-Class continues to register good numbers for the company. Mercedes-Benz India also mentioned that the new S-Class, which became the first car in the country to get a BS-VI compliant engine under the hood, has also been well received. The C-Class has also been racking up impressive sales figures, said Mercedes-Benz India. On the SUVs front, the GLC garnered the most sales numbers, followed by GLE and the GLS.
Over the last six months, Mercedes-Benz India has launched seven products in the market, including four AMG-marked products and one with a Maybach badge. In May this year, the company crossed the milestone of producing 1 lakh cars locally. The last product that the company launched in India was the Mercedes-AMG S 63 Coupe 4MATIC+.
Mercedes-Benz E-Class All Terrain
At the beginning of the current fiscal year, Mercedes-Benz India said that it will launch a total of 10 new products in 2018. One of the remaining three will be the E-Class All Terrain which will tap on the territory carved by the Volvo V90 Cross Country.
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