Ford India’s annual sales campaign – Midnight Surprise – is back! Well, almost! It will run from December 6-8, 2019. During these days, all authorised Ford dealerships across the country will entertain customers from 9 am until midnight. And since it is a campaign, there are some benefits for customers who book a new Ford model during the three days.

First of all, an assured gift is up for grabs. One could end up taking home an LED TV, washing machine, air purifier, microwave oven, iPad, iPhone 11, a gold coin or even a holiday coupon. If you end up with that last option in the scratch card, it could take you to a seven-day, six-night trip to London.

Still not impressed? Ford has lined-up a bumper prize – a brand-new EcoSport. Those who take deliveries of their cars before the calendar reads 2020, will qualify for the lucky draw. Ford will announce the name of the winner of the bumper prize on February 14, 2020. If nothing else works, that’ll surely make Valentine’s Day special for someone! All-in-all, the assured gifts are worth Rs 5 crore.

The Indian arm of the American carmaker currently sells six models – Figo, Freestyle, Aspire, EcoSport, Endeavour and the Mustang. While the Aspire received its mid-life update late last year, the mildly-refreshed Endeavour went on sale in February 2019. Less than a month later, Ford also introduced the Figo facelift in India. Next year, we should receive the updated Mustang. And yes, the year 2020 will also see the Ford-Mahindra joint venture come to life.

Earlier this week, Ford made an industry-first announcement. On this year’s ‘International Day of Persons with Disabilities’, the company potentially made the vehicle ownership experience a calmer affair for persons with special physical needs. It will protect the warranty on its vehicles retrofitted with driver assistance kits and owned by specially-abled customers.