Mercedes-Benz India’s strategy to strengthen its roots and expand its customer base relies on emerging tier II and tier III markets across India. One city that falls in the tier II category is the Orange City of India – Nagpur. To reinforce its commitment to the Maharashtrian city and its neighbouring areas, India’s largest luxury carmaker has inaugurated two revamped touchpoints. Both will be run by Garnet Motors – Mercedes-Benz’ new partner – and will carry the ‘Central Star’ name.

The two facilities in question include a showroom and a service centre. The former is spread over an area of 6,000 sq. ft. Inside, there’s enough space to display nine cars, a customer lounge, Café Mercedes and a dedicated section for genuine merchandise and accessories. The service centre, on the other hand, spans an area of 45,000 sq. ft., enough to house 10 bays, including paint and body, inspection bay and a wheel alignment bay.

The rest of the area in the service facility has been laid out to include lounges for customers and drivers and a section for Mercedes-Benz merchandise and accessories. The carmaker claims that there’s enough manpower to service up to 2,400 cars in a year. How much did the revamping process cost? A total of Rs 8.16 crore.

Mercedes-Benz India’s head honcho, Martin Schwenk, claims that in Nagpur, the new generation of Mercedes-Benz cars is contributing to nearly 50 per cent of overall sales. He said that the GLA, which accounts of over 25 per cent of sales, is one of the highest-selling models in Nagpur, followed by the E-Class sedan.

Presently, Mercedes-Benz India has 96 outlets spread across 47 cities in India. Out of those, 33 are located in the western region alone. In Nagpur, Mercedes-Benz India has over 1,000 customers and with the new facilities in place, the count is expected to rise at a faster rate. The carmaker is celebrating its silver jubilee in India this year. Apart from launching new products and expanding its reach to potential customers, it will also be focussing on strengthening its after-sales services.