There’s no denying the fact that when it comes to a car buying experience, customer expectations have risen multi-folds over the period of a few years. That especially holds true for those who buy cars from mass-market brands. In a bid to match those expectations and deliver a more rounded car buying experience, Honda Cars India has announced that it will modernise all its authorised dealerships across India.

The overhauling process has already begun and within a period of three years, the Japanese carmaker will have 350 sales and services facilities in 239 cities flaunting its new corporate identity. That new identify will comprise of dealerships receiving a new exterior design, including a large red coloured entry portal. Honda claims that the outlook of the dealership will be such that it cannot be missed even in fast-moving traffic.

More importantly, the interiors will also be revamped. The dealerships, Honda claims, will have distinct areas for car display and customer interaction. The said areas will be designed in such a manner that there will be no visual barrier. The customer lounge will be common for sales and service customers and they will have an in-house café to grab something to eat or drink.

What’s modernisation without digitalisation these days? A half-hearted job! But Honda won’t do that! All dealerships will be equipped with 75-inch LED screens which will be used for product description as well as virtually showcasing customised models. Apart from that, all premises will also have Honda’s iWorkshop platform. It is a digital workshop management system which, apart from delivering a complete after-sales experience, will also provide real-time updates to customers. Other built-in features include tablet-based check-in, estimate on emails, bay management and online payment.

Launching brand-new products which are on sale on a global level is one way of attracting potential customers. But the need for global-level of sales and after-sales service is a must to retain and gain customers. In times to come, expect other mass-market game players to announce and commence such an overhauling process for their network of dealerships as well.