Saar: More than 24,000 units of the Ciaz in the first half of the current fiscal year. The sedan accounts for a 28.8 per cent market share in its segment.
India’s largest carmaker Maruti Suzuki has revealed some interesting facts and figures about its flagship sedan – the Ciaz. The refreshed model, which was launched in August this year, has garnered over 10,000 bookings in the first month itself. What’s more, in the first half of the current fiscal year Maruti Suzuki has sold over 24,000 units of the Ciaz. Out of the lot, 25.5 per cent sales included the Nexa Blue colour. The carmaker also claims that the Ciaz accounts for a 28.8 per cent market share in its segment. Ever since it was launch back in 2014, over 2.34 lakh units of the sedan have been sold.
In a press release, R S Kalsi, senior executive director, marketing and sales, Maruti Suzuki India Ltd., said:
“We are delighted with the response to the new Ciaz. Over 10,000 customers have booked the New Ciaz in the first month of its launch. The complete package of unmatched performance, bold looks, elite interiors, the convenience of space and host of safety features clearly pulls the new Ciaz ahead of the competition. Today, Ciaz is one of the most successful premium sedans in India. With a sale of over 24,000 units in the first half of this fiscal, Ciaz has taken the pole position in the A3+ segment this year so far. We are thankful to customers for their confidence and choice that reinforces our commitment to offer premium products.”
Up until March 30, 2017, Maruti Suzuki sold the Ciaz via its standard set of dealerships, which are now known as Maruti Suzuki Arena. The Ciaz moved to the company’s Nexa range of premium dealerships from April 1 last year. The sedan is available with petrol and diesel engine options. Both come mated to the company’s SHVS (Smart Hybrid Vehicle by Suzuki) technology. The petrol-fed motor displaced 1.5 litres of fuel and generates 105PS/138Nm. The diesel, on the other hand, is a 1.3-litre mill with 90PS/200Nm on tap. While both engines come mated to a 5-speed manual transmission, the petrol engine can also be had with a 4-speed automatic.
In terms of pricing, the Maruti Suzuki Ciaz undercuts all its rivals. Speaking of which, the Maruti sedan competes with the Hyundai Verna, Honda, City, Toyota Yaris, Volkswagen Vento and the Skoda Rapid.