It is easy to create a good product and even sell it with the best brains around. But the real differentiator is how good is the after-sales service to keep consumers happy and turn them into loyalists. In a bid to do just that, Hyundai Motor India Ltd. (HMIL) has introduced a new initiative called ‘Door-Step Advantage’. As the name suggests, it has been derived in such a manner that Hyundai customers can get some basic tasks completed without getting into the hassle of visiting a dealership.

What kind of tasks? Hyundai claims that the initiative’s main emphasis in on providing customer support for minor repairs, dry wash and car detailing, such as exterior and interior beautifications. What’s more, these kinds of services can be availed at virtually any location. If you want to book a slot for your beloved Hyundai at your own convenient location, you can do so via online booking and payment.

Here’s what S Punnaivanam, who is the vice president of national service at HMIL, said in an official release:

“Hyundai is a caring brand and as a lifetime partner and beyond, Hyundai has always emphasized on best service support for its customers. The Door-Step Advantage makes the entire service experience fast, seamless & hassle-free strengthening customer trust.”

Customers can avail services under ‘Door-Step Advantage’ across 475 locations across the length and breadth of the country. The company has onboarded more than 500 two-wheels for this initiative. The compactness of a two-wheeler will enable technicians to reach even the tightest of streets out there.

2019 is an important year for HMIL. The South Korean carmaker will be entering two important segments in the automobile market. The first one will be the sub-4 metre SUV category, for which it has been testing a product currently codenamed as the QXi. Later, it will also import and sell the Kona EV (electric vehicle) and officially join the shortlist of carmakers which offer pure EVs in India.